INNOVATION The next version of commerce won’t be clicked. It will be delegated.

Jack Forestell - Chief Product and Strategy Officer , 03/05/2026


From where I sit, after nearly 25 years in payments technology, I haven’t been this energized about a shift in commerce since the early days of e-commerce I shared some of these perspectives earlier this week at the Morgan Stanley TMT Conference, and I wanted to expand on them here.

 

From digitizing intent to digitizing execution

If you step back, the last two decades of commerce innovation have largely been about digitizing human intent. We made it easier for people to express what they wanted and to complete transactions instantly – first online, then on mobile, then across subscription and platform ecosystems. Each step reduced friction, expanded access and increased the velocity of payments flowing through the global economy. Agentic commerce is different. It digitizes execution. That may sound subtle. It’s not.

When execution becomes autonomous, when software begins acting with delegated authority, the burden on identity authorization, fraud detection and liability management multiplies. The constraint is no longer interface design or checkout speed. The constraint becomes whether trust can scale at the same rate as automation. This is a structural shift in how economic activity happens.

 

The structural effects of delegated commerce

Agentic systems will not simply assist consumers and businesses in making decisions; they will increasingly act on their behalf. Agents will search, compare, optimize, negotiate, manage subscriptions, reconcile invoices and initiate transactions within parameters that users define.

When that happens three structural effects follow:

  • Transaction density increases
  • Payments become more dynamic and more continuous
  • And trust must become programmable

We are already seeing early signals of this shift. Over the past decade transaction count on our network has more than tripled, reflecting greater engagement and more frequent payment moments across the economy. Agentic systems will amplify that trajectory by enabling more real-time, usage-based and automated payment flows at scale. Like prior technology waves, this is not simply substitution. It increases the velocity and frequency of commerce itself.

 

Why B2B may accelerate even faster

In B2B environments the implications are even more profound. Invoice-to-pay workflows still carry embedded friction including manual approvals, reconciliation delays and compliance bottlenecks. Agentic automation has the potential to compress those cycles dramatically. When you remove friction from money movement you increase economic velocity. That is structural acceleration.

 

The constraint beneath the innovation

But here is the defining reality of the agentic era: autonomy without trust does not scale. When software initiates a payment on someone’s behalf, complexity increases exponentially. Identity must be verified. Authority must be explicitly delegated and authenticated. Credentials must be secured. Fraud must be detected in real time across borders and currencies. Liability must be clear. Regulatory expectations must be met. In other words, intelligence alone is not enough.

The companies that shape this era will not simply build the most capable agents. They will build the most resilient trust infrastructure beneath them. At Visa, we have spent decades operating one of the world’s most scaled and resilient payments network, building global trust infrastructure designed to scale with commerce itself. The question now is how that foundation evolves for a world where commerce is delegated. I’ll share how we’re approaching that next week.


Find and buy with AI. Learn more about the new era of commerce: Enabling AI agents to buy securely and seamlessly | Visa

Part 2 Coming soon:
Engineering Trust for the Agentic Era