Visa Commercial Solutions

Next Gen SMBs by the Numbers

Business owners of all ages have one shared goal: the success of their business. However, the way they go about achieving that goal varies. To uncover those differences and reveal the motivations of the coveted next generation of business leaders, Visa commissioned a survey of 1,400+ SMBs.

How well do you know the up-and-comers — those aged 18-35 — shaping the new economy? Dive into the data as we answer all your questions about Next Gen SMBs.

The future of small business: key trends and insights

Discover how the next generation of small business owners is shaping the market. Download our exclusive research white paper for data-driven insights and strategic opportunities.

Read the global white paper

Explore more about Next Gen SMBs

Understanding the preferences of these go-getters and hustlers is helpful to developing the financial products and services that deliver on their expectations. Be the partner they need now and in the future. Here are some helpful resources to get you started.

All data points: Material+. "Next Gen Small Business Owners Survey,” 2024. Commissioned by Visa. Online survey of 1,481 SMB Owner and/or Financial Decision Maker (DMs) across 6 countries globally.