Understanding the next generation of SMBs

Gen Z and young Millennial small business owners are helping invent the new economy—be the partner they need now and in the future.

Young small business owners offer financial institutions a growing opportunity

Gen Z and young Millennial small business owners help drive the new economy—and they need the help of a trusted financial partner. Unlock insights that will help you curate your SMB offering to their unique needs.

The playbook to reach Next Gen SMB owners

Leverage new data-driven insights to capture the small businesses driven by Gen Z and young Millennials.

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Meet the needs of the Next Gen SMBs in the creator economy

The next generation of small business owners have a goal they’re trying to reach—they need a reliable partner to help them get there.

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Be the partner Next Gen SMBs need now, and in the future

Help Gen Z and young Millennials level up their businesses with digital payment solutions they need (and want).

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  • Next Gen SMBs by the numbers

    How well do you know the up-and-comers — those aged 18-35 — shaping the new economy? Dive into the data as we answer all your questions about Next Gen SMBs.

    Young woman small business owner with pie chart of data next to her Young woman small business owner with pie chart of data next to her

Take the Next Gen SMB Quiz

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  2. All data points: Material+. "Next Gen Small Business Owners Survey,” 2024. Commissioned by Visa. Online survey of 1,481 SMB Owner and/or Financial Decision Maker (DMs) across 6 countries globally.