Young small business owners offer financial institutions a growing opportunity
Gen Z and young millennial small business owners help drive the new economy—and they need the help of a trusted financial partner. Unlock insights and access innovations that will help you curate your SMB offerings to their unique needs.
The playbook to reach Next Gen SMB owners
Leverage new data-driven insights to capture the small businesses driven by Gen Z and young millennials.
Meet the needs of the Next Gen SMBs in the creator economy
The next generation of small business owners have a goal they’re trying to reach—they need a reliable partner to help them get there.
How well do you know Next Gen SMB owners?
The next generation of small business owners—those aged 18 to 35—may surprise you. This short quiz will test your knowledge of this growing demographic of go-getters, future-builders and entrepreneurs who do business their way.
All data points source material: "Next Gen Small Business Owners Survey,” 2024. Commissioned by Visa. Online survey of 1,481 SMB Owner and/or Financial Decision Maker (DMs) across 6 countries globally.