As the payment technology landscape evolves, merchants must adapt to changing customer behaviors to remain competitive. While many buyers prefer to pay with card, some merchants have historically been resistant to accept commercial credit cards for B2B transactions due to the perceived complexity and costs of the investment. However, card acceptance offers significant benefits to suppliers, including faster access to working capital, increased revenue, increased sales, and more.
To examine the potential return on investment (ROI) suppliers may realize from commercial credit card acceptance for B2B transactions, Visa commissioned external consulting firms to conduct regional research.
View each of the regional white papers to uncover the total value of commercial credit card acceptance.
Key statistics: Supplier net benefits across regions*
*realized per card transaction
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- The Total Economic Impact of Commercial Credit Card Acceptance: An Update, Forrester Consulting. Originally published March 2021, updated June 2024. The referenced study was conducted in the U.S. and actual results may vary by merchant.
- IDB, March 11, 2024, Future Growth Opportunities for Latin America and the Caribbean Report.
- Research was commissioned by Visa and conducted by KoreFusion among 850 large European merchants (>$50M USD turnover) between July and September 2024. The reported benefits are based on data from surveyed merchants at a specific point in time. The study did not collect information on the time required to realize these benefits. Results may vary for individual merchants.